{"id":1709,"date":"2025-04-09T11:14:18","date_gmt":"2025-04-09T09:14:18","guid":{"rendered":"https:\/\/logrono.wordcamp.org\/2025\/?post_type=wcb_session&#038;p=1709"},"modified":"2025-05-06T16:53:19","modified_gmt":"2025-05-06T14:53:19","slug":"seo-local-sin-rodeos","status":"publish","type":"wcb_session","link":"https:\/\/logrono.wordcamp.org\/2025\/session\/seo-local-sin-rodeos\/","title":{"rendered":"SEO Local sin rodeos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><br>Abordaremos el SEO local desde dos enfoques complementarios:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Para negocios que ofrecen servicios de forma local, donde la optimizaci\u00f3n de la ficha de Google Business Profile (antes Google My Business) y la p\u00e1gina web son esenciales para captar clientes cercanos.<br><\/li>\n\n\n\n<li>Para quienes venden productos o servicios online, pero desean posicionarse de forma relevante en una ciudad o zona geogr\u00e1fica concreta.<br><br>Desarrollaremos los siguientes puntos clave:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3mo utilizar el SEO local de manera estrat\u00e9gica para atraer tr\u00e1fico cualificado y mejorar la visibilidad del negocio.<\/li>\n\n\n\n<li>Casos de \u00e9xito reales que ejemplifican la efectividad de una buena implementaci\u00f3n de SEO local.<\/li>\n\n\n\n<li>Optimizaci\u00f3n avanzada de la ficha de Google Business Profile: c\u00f3mo destacar frente a la competencia y aparecer en los primeros resultados del \u00abmap pack\u00bb.<\/li>\n\n\n\n<li>Mejoras on-page espec\u00edficas orientadas al posicionamiento local dentro del sitio web.<\/li>\n\n\n\n<li>Acciones off-page que fortalecen la autoridad local del negocio y mejoran el posicionamiento en b\u00fasquedas geolocalizadas.<br><br>Una charla pr\u00e1ctica, con ejemplos reales y consejos accionables, tanto para profesionales del marketing como para responsables de negocio que deseen potenciar su presencia digital a nivel local.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Abordaremos el SEO local desde dos enfoques complementarios:<\/p>\n","protected":false},"author":23261694,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1748076000,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1745],"footnotes":""},"session_track":[26],"session_category":[55,34,28],"class_list":["post-1709","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-sala-2","wcb_session_category-google-business","wcb_session_category-marketing","wcb_session_category-seo"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"24 de mayo de 2025","time":"10:40"},"session_speakers":[{"id":"1745","slug":"sergio-benito-santos","name":"Sergio Benito Santos","link":"https:\/\/logrono.wordcamp.org\/2025\/speaker\/sergio-benito-santos\/"}],"session_cats_rendered":"Google Business, Marketing, SEO","_links":{"self":[{"href":"https:\/\/logrono.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logrono.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/logrono.wordcamp.org\/2025\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/logrono.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1709\/revisions"}],"predecessor-version":[{"id":2434,"href":"https:\/\/logrono.wordcamp.org\/2025\/wp-json\/wp\/v2\/sessions\/1709\/revisions\/2434"}],"speakers":[{"embeddable":true,"href":"https:\/\/logrono.wordcamp.org\/2025\/wp-json\/wp\/v2\/speakers\/1745"}],"author":[{"embeddable":true,"href":"https:\/\/logrono.wordcamp.org\/2025\/wp-json\/wporg\/v1\/users\/sergiobs"}],"wp:attachment":[{"href":"https:\/\/logrono.wordcamp.org\/2025\/wp-json\/wp\/v2\/media?parent=1709"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/logrono.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_track?post=1709"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/logrono.wordcamp.org\/2025\/wp-json\/wp\/v2\/session_category?post=1709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}